MISSION STATEMENT
Portales MainStreet will, in partnership with merchants and community, act as a catalyst for the development of business and the enhancement for quality of life through the revitalization of the Downtown Portales area, driven by sense of urgency and importance.
Our Four Point Plan
ORGANIZATION - Chair, Donita Massey-Privett
Everyone working toward the same goal.
  • Develop partnership to strengthen the ability to implement the vision with a sustained financial plan.
    • Volunteer-driven Program
    • Building consensus and cooperation among stakeholders in the community
PROMOTION - Chair, Rose Robbins
Selling the positive image, marketing unique characteristics to shoppers, investors, new businesses and visitors.
  • Promote and market Downtown Portales as a destination of choice.
  • Network with current and future businesses along with ENMU to provide educational opportunities through recruitment and business incubators.
    • Marketing campaigns
    • Special Events
    • Advertising and retail promotional activity
DESIGN - Chair, Greg Erf
Getting downtown into top physical shape, capitalizing on its best assets.
  • Partner with individuals and organizations to inspire the development of cultural, historical and educational endeavors
    • Creating an inviting atmosphere
    • Addressing streetscape and landscaping
ECONOMIC RESTRUCTURING - Chair, Danny Woodward
Find a new purpose for downtown.
  • Restore and rejuvenate downtown by creating a vital gathering place and enhancing business development with incentives.
    • Expand and Recruit New Businesses
    • Convert unused space into productive property
    • Sharpen the competitiveness of business enterprises
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