| Portales MainStreet will, in partnership with merchants and community, act as a catalyst for the development of business and the enhancement for quality of life through the revitalization of the Downtown Portales area, driven by sense of urgency and importance. |
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Our Four Point Plan
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| ORGANIZATION
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Chair, Donita Massey-Privett |
| Everyone working toward the same goal. |
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Develop partnership to strengthen the ability
to implement the vision with a sustained financial plan.
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Volunteer-driven Program
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Building consensus and cooperation among stakeholders
in the community
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| PROMOTION
- Chair, Rose Robbins |
| Selling the positive image, marketing
unique characteristics to shoppers, investors, new businesses and visitors. |
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Promote and market Downtown Portales as a
destination of choice.
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Network with current and future businesses
along with ENMU to provide educational opportunities through recruitment
and business incubators.
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Marketing campaigns
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Special Events
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Advertising and retail promotional activity
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| DESIGN
- Chair, Greg Erf |
| Getting downtown into top physical shape,
capitalizing on its best assets. |
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Partner with individuals and organizations
to inspire the development of cultural, historical and educational endeavors
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Creating an inviting atmosphere
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Addressing streetscape and landscaping
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| ECONOMIC
RESTRUCTURING - Chair, Danny Woodward |
| Find a new purpose for downtown. |
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Restore and rejuvenate downtown by creating
a vital gathering place and enhancing business development with incentives.
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Expand and Recruit New Businesses
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Convert unused space into productive property
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Sharpen the competitiveness of business enterprises
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